India’s protein deficiency and the problems related to it

Protein deficiency


Before knowing what protein deficiency is and why it is becoming a prominent problem in India, let’s see what protein is and how it helps our body. Protein is an essential macronutrient that is required by the body to carry out several body functions. Protein is called the building block of life as it helps build muscle. They help in weight loss and keep you away from mindless noshing. They also assist many hormonal functions.

Indian corners with the highest protein deficiency

More than rural this problem of protein deficiency is more prominent in urban and semi-urban housing areas because there is a higher rate of consumption of aerated beverages and processed foods as compared to cereals and pulses. It is shown by a study that there is protein deficiency in more than 80% of Indians. On a daily basis, their protein consumption is only about 20-30 grams while it is advised to be about 60-90 grams. ‘Chennai’ ranks 3rd in India when it comes to protein deficiency while Lucknow and Ahmedabad occupy the first and the second rank respectively.

Indias high protein deficiency level

Soaring protein deficiency in India

Protein deficiency is more prevalent in India than you think. In spite of Indian cuisine being healthy, people in India are suffering from protein deficiency. Indian cuisine is known for its appetizing spices, vibrant flavors, and fresh herbs all around the globe. The Indian diet has more significance for plant-based items, although throughout the country there is also a healthy consumption of meat in different forms. Today, we are seeing an increasing problem of obesity among the population of India, explicitly in urban and semi-urban areas. The major attribute contributing to this can be the growing ease of access to processed foods, another great reason is also the fact that Indians are such foodies and they love their food so much that they can never think of going on a diet.

Research showed that 77% of the urban population in India would choose tasty food over healthy food. One big reason for this can be a lack of awareness, however, the scenario is changing as awareness increases and an improving number of Indians are now opting for dietary plans to focus on improving stamina and weight loss.

Consumption of these protein-rich sources will help you overcome the problem:

You can assess the quality of protein by the presence of all essential amino acids along with their digestibility. You can get good quality protein from fish, meat, eggs and those who are vegetarians can get it from pulses, seeds, nuts, and legumes. These 11 protein-rich foods you should consider inculcating in your diet in order to save yourself from the problems caused by protein deficiency:

Protein rich foods

How do Fitco protein puffs help with this challenge?

Fitco protein puffs give you the required protein while being a treat to your taste buds. We know you have been trying to stick to your diet plan to stay fit and healthy but somehow you end up indulging in those unhealthy, savory, and oily snacks. Don’t worry, Fitco’s protein puffs are here to your rescue. Now you can easily replace your junk and chemical-loaded food with some delicious protein-based snacks. We want people to consume the recommended protein intake along with eating healthy. Fitco is India’s 1st 15g Protein based snack and aims at keeping people fit through healthy snacking. The majority population consumes a vegetarian diet, which is great but lacks protein. Fitco’s blend of protein puffs is 100% vegetarian and is derived from plants and milk to provide consumers with all Essential Amino Acids. Fitco Foods are a fresh entrant in the consumer food space that intends to unravel the unhealthy secrets of your tasty junk food and replace them with nutritiously delicious snacks.

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